Post by account_disabled on Feb 14, 2024 6:06:05 GMT -5
Expert reviewed by Rachel Meyer Paid Media Account Director Galactic Fed Published 22 May 2023 In 2021, global digital advertising spending surpassed the $522 billion mark, and although cumulative worldwide ad spending increased in 2022 and is projected to do the same in 2023, many businesses are considering scaling back or restructuring their paid marketing strategies in light of a looming recession. Whether you intend to hold fast to your current budget or need to reevaluate how and where you allocate advertising dollars.
It is important that you are up to speed on emerging digital marketing trends. With that in mind, Galactic Fed has composed a list of the latest trends in digital advertising. We’ll tackle hot topics Gambia Email List like artificial intelligence (AI), the imminent demise of Google Universal Analytics (everyone’s favorite analytics tool), and the looming recession, so if you’ve been looking for ways to stretch each of your ad dollars a little further in 2023 and beyond, these emerging digital marketing trends can help.
Going forward, landscape to be dominated by the following: Automated Campaigns Performance Max is one of Google’s latest paid campaign management tools. Despite it being out for a little over a year now, however, adoption among marketers remains lackluster, primarily because many have concerns about the limited visibility and control that the system provides. Nevertheless, even in the face of these strong reservations amongst marketers, Google continues to push users to adopt the tool.
It is important that you are up to speed on emerging digital marketing trends. With that in mind, Galactic Fed has composed a list of the latest trends in digital advertising. We’ll tackle hot topics Gambia Email List like artificial intelligence (AI), the imminent demise of Google Universal Analytics (everyone’s favorite analytics tool), and the looming recession, so if you’ve been looking for ways to stretch each of your ad dollars a little further in 2023 and beyond, these emerging digital marketing trends can help.
Going forward, landscape to be dominated by the following: Automated Campaigns Performance Max is one of Google’s latest paid campaign management tools. Despite it being out for a little over a year now, however, adoption among marketers remains lackluster, primarily because many have concerns about the limited visibility and control that the system provides. Nevertheless, even in the face of these strong reservations amongst marketers, Google continues to push users to adopt the tool.